Sponsoring a soccer division is a hugely effective way of promoting your brand, the following article looks at three examples.
Italy has been one of the most effective national sides ever, and the domestic league is no different. The division has been among the most watched competitions since soccer begun to be televised to foreign countries, and this was especially true in the 90’s when the league was the most dominant in the world. Having the worlds top rated players helps to market the division across the world, and with the introduction of perhaps the greatest pro of all time, this has never been more pertinent. As the league is so watched and prominent it has led the Telecom Italia board to sponsor the division; with such large viewership, it is an efficient way of marketing the company and brand. As the sponsorship is long-term, the company becomes synonymous with the division and makes the brand almost a household name.
Spanish football has been the dominating force for the last ten years or so, and as a result of this their domestic division has been really famous. The top two team teams in Spain draw in some the greatest crowds and television viewers of any sports clubs. One of the Spanish teams has been the best team in Europe in terms of the top European division, which is the most observed club cup competition. Spanish football dominance was not restricted just to the club competitions, as the Spanish national team also won 3 international tournaments in a row not too long ago. Being a Spanish commercial bank, it was a natural and beneficial step for the Santander Board to sponsor the Spanish top league. Some individuals criticise the division for being far too top heavy, where the top three or four clubs are far greater than the rest of the league, however that is bound to happen when the leading teams are as fantastic as they are.
The most viewed division in the world is the English top division, which many people argue is the most competitive too; this competitiveness explains why the division is so popular in nations on the other side of the world. So not only is the English division the biggest domestic league in Europe, but also the world. Such large popularity makes the division an interesting sponsorship prospect for the most significant firms, which is why the Barclays executives have made the judgment to sponsor the division for so many years. A number of the most well-known professionals in the world play in England, so it develops loads of talking points for fans, which means the sponsors of the division are also spoken about, making it an efficient sponsorship opportunity. The division has the greatest TV deal in the world, so the teams and every person connected receive a cut of the massive pay out from the television package; the deal is so major because the division has a number of the most popular European football clubs.